While being a rather young social network, Instagram has already gained enormous popularity among Internet users from all over the Globe and it still enjoys steady growth. By now, Instagram has over 150 million of active users. According to Instagram press page, over 1,000 comments and 8,500 likes are taking place every single second on Instagram. Originally intended for pure photo and video sharing, Instagram has now become a highly effective social media marketing tool that provides excellent opportunities for promoting products and services, boosting business exposure, improving brand awareness, etc.

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