In the last decade, the role of social media has become very significant as a means to promote your business and spread awareness about your brand. However, with so many social media platforms available, people running a business now have to be more careful while choosing the right platform to showcase their products. Instagram which is an online video and photo sharing site, is a reasonably new marketing platform. It has not been a long time since it launched its first paid products. In terms of reach, it is still quite far away from the big shots, but it is quickly gaining in popularity and currently, it has got about 17 percent of US adults as its members.
What makes Instagram a lot more attractive than other social media websites is the fact that it has got the second-most devoted users behind Facebook and 57 percent of its users access it on a daily basis. The most important factor for the marketers though is the age demographics and Instagram fares pretty well on that count with 43 percent of the users in the age group of 18-29 using it on their mobile.
The type of businesses which should be on Instagram
If you are running an image-friendly business like architecture, clothes and fashion or a restaurant, then Instagram is the perfect platform for you to promote your business. Also the businesses which mainly target the 18-29 age group should also be present on the site as Instagram is dominated by such people. You also have to keep in mind that the users of Instagram are no professional photographers, so it would be foolish of you to expect a picture you took, to go viral instantly. To get the intended results, it is important to put a lot of time and energy on your images.
In case you are struggling to get the right content, just put the pictures of the fun stuff that you are doing and also keep track of what is trending.
What the businesses and brands get?
With Instagram, the businesses and brands get to use a lot of tools which will help them engage with their Instagram followers in a purposeful way. The most important thing that businesses need to remember is the fact that it is the user-generated content that gets better engagement unlike the content which is generated by businesses. As soon as you start getting more and more Instagram likes, your content gets more and more visible.